Pengaruh TQM Terhadap Kinerja UMKM dengan Mediasi Keunggulan Bersaing
Keywords:
Competitive Advantage, MSME Performance, and Total Quality Management (TQM).Abstract
This study aims to analyze the effect of Total Quality Management (TQM) on MSME performance, to test and analyze the effect of TQM on competitive advantage, to test and analyze the effect of competitive advantage on MSME performance, and to test and analyze the effect of TQM on MSME performance by mediation. competitive advantage. The research method uses a quantitative approach with a non-probability sampling technique in the form of purposive sampling. The primary data of the research was collected through questionnaires which were obtained from a total sample of 70 MSME owners in Pademangan District, North Jakarta. The study used data analysis techniques in the form of descriptive statistical analysis and inferential statistical analysis through PLS-SEM on SmartPLS 3.0. The results of the study conclude that (1) TQM has a significant positive effect on the performance of MSMEs; (2) TQM has a significant positive effect on competitive advantage; (3) Competitive advantage has a significant positive effect on the performance of MSMEs; and (4) competitive advantage mediating the relationship of TQM on the performance of SMEs has a significant positive effect.
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