Analisis Faktor-faktor yang Mempengaruhi Repurchase Intention Pelanggan pada Kedai Kopi Lokal

Authors

  • Arumdani Nur Wahyu Fakultas Ekonomi, Universitas Negeri Jakarta
  • Alisa Tirta Dwi Sulyati Fakultas Ekonomi, Universitas Negeri Jakarta
  • Dinda Afifah Alzagladi Fakultas Ekonomi, Universitas Negeri Jakarta
  • Salsabila Rifdah Fakultas Ekonomi, Universitas Negeri Jakarta
  • Usep Suhud Fakultas Ekonomi, Universitas Negeri Jakarta

Keywords:

Product Information, Customer Satisfaction, Brand Popularity, Service Quality, Repurchase Intention, Kedai Kopi Lokal

Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi Repurchase
Intention pelanggan kedai kopi lokal. Dalam hal ini, terdapat 5 (lima) variabel yang digunakan
untuk mengukur, yaitu terdiri dari 4 variabel bebas (Customer Satisfaction, Product Information,
Brand Popularity dan Service Quality) dan 1 variabel terikat (Repurchase Intention).
Pengumpulan data dilakukan di Jakarta selama masa PSBB (Pembatasan Sosial Berskala Besar)
pada bulan April – Mei 2020. Data dikumpulkan menggunakan kuesioner daring dan responden
dipilih dengan menggunakan teknik purposive sampling. Total responden dalam penelitian ini
adalah sebanyak 258 responden yang terdiri dari 94 responden pria dan 164 responden wanita
yang pernah mengunjungi kedai kopi lokal. Data diolah dengan menggunakan exploratory factor
analysis dan structural equation model. Hasilnya adalah variabel Product Information, Customer
Satisfaction, Brand Popularity, dan Service Quality berpengaruh secara positif dan signifikan
terhadap Repurchase Intention.

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Published

2020-06-03

How to Cite

Nur Wahyu, A., Dwi Sulyati, A. T., Alzagladi, D. A., Rifdah, S., & Suhud, U. (2020). Analisis Faktor-faktor yang Mempengaruhi Repurchase Intention Pelanggan pada Kedai Kopi Lokal. Jurnal Bisnis, Manajemen, Dan Keuangan - JBMK, 1(1), 110-125. Retrieved from http://pub.unj.ac.id/index.php/jbmk/article/view/45

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