Lopies, Youana Agustina, Basrah Saidani, and Agung Kresnamurti Rivai P. 2022. “Pengaruh Sponsor-Program Congruence Dan Product Placement Terhadap Brand Awareness Dan Purchase Intention: Analisis Empiris Dalam Konteks Sponsorship Drama Korea”. Jurnal Bisnis, Manajemen, Dan Keuangan - JBMK 2 (3):906-22. http://pub.unj.ac.id/index.php/jbmk/article/view/454.