putri SA, Yohana C, Yusuf M. Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Awareness Terhadap Purchase Intention Produk Dessert Box. JBMK [Internet]. 2022Jan.1 [cited 2024May19];2(3):769-86. Available from: http://pub.unj.ac.id/index.php/jbmk/article/view/276