Novita Ayu Wulandari, Saidani B, P AKR. Pengaruh Gamification dalam Membentuk Brand Loyalty melalui Brand Engagement. JBMK [Internet]. 2022May24 [cited 2024May4];3(1):228-36. Available from: http://pub.unj.ac.id/index.php/jbmk/article/view/422